The competition in the market is increasing for all businesses. The companies are fighting it over in the market place through innovative marketing strategies. They are using the best marketing professionals to gain more clients, increase market share and enter into new markets. Since the role of internet is dominating in the business and clients are using it more and more to search for business products and services, it is necessary for every business to have a presence in the internet world. Now since, there are innumerable companies in the same domain competing for the same clients; the companies that come on the first page during the search by the client get more business and customers than competitors